Why Voting Is in Fashion

It’s one of the reasons the MAGA hat has become shorthand for the current administration and why increasingly it makes sense to offer up a physical alternative to the cap. Like, for example, the multicolored “Vote” bamboo-cotton tee designed by Mr. Gurung to represent not only the action, but also the idea of the rainbow nation. As opposed to the angry red one.

Ms. Steele traces the rise of this more formal political fashion to the Obama administration, arguably the first truly digital White House, as well as to the related fund-raising efforts of Anna Wintour, the editor of Vogue, via her Runway to Win.

The synergies picked up steam during the Hillary Clinton campaign, with brands like Supreme endorsing Mrs. Clinton and offering up related products. (Ms. Wintour famously wore a sequined Hillary T-shirt during New York Fashion Week in 2016.) And when Mrs. Clinton didn’t win, the resulting disenchantment could be seen on multiple runways, including those of Public School and Christian Siriano.

Still, it’s notable that as fashion has gotten more involved, it still claims to be relatively nonpartisan. Though it is a traditionally liberal community that has come out against President Trump and many of his initiatives, Ms. Zwirner was careful to say that voting “is a way for everyone to be involved,” no matter how they vote.

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