Why it’s time to embrace fashion’s silly season

What on earth to buy in August, aka the silly season? To think, some advise that now’s the time to search for your winter coat! That is, surely, the very definition of silliness. No, what you want in August is something that transcends any practicalities. It’s too much the end of summer to invest in any more sandals and cotton dresses, but not nearly new-season enough to start making autumn (shh) plans.

This is the time to embrace frivolity and buy something for the pure joy it brings you. These aren’t really the kinds of purchases you can strategise, but ones that tug at your heartstrings the moment you set eyes on them. You know they don’t make much sense and that strictly speaking you don’t…

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