Walmart (WMT – Get Report) is increasing the number of products it delivers through a partnership with Kidbox, a subscription service focused on personalized kids styles from more than 120 premium brands.
Walmart and Kidbox will provide exclusive, curated styleboxes for kids with the option for parents to receive the clothes seasonally without a styling fee. The brands offered by Walmart and Kidbox include BCBG, Butter Super Soft, CC California and Puma.
Each box will contain four or five fashion items for $48, which is about 50% off the suggested retail price for the group of items.
“We are thrilled to partner with Kidbox to introduce our first kids’ subscription apparel service offering premium fashion brands at a substantial savings,” said Denise Incandela, head of fashion, Walmart U.S. eCommerce. “Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with Kidbox enables us to round out our offering with additional national and premium kids’ brands.
Walmart shares were up 0.5% Tuesday.