If you’ve wondered what your favorite athletes are feeling weather wise while on the field, The Weather Channel has you covered. Byron Allen’s latest media purchase will now forecast football game time weather in mixed reality by making it entertaining, instead of a daunting television watching chore. In a video received by Axios they take viewers on an immersive weather experience beyond maps and temperature readings.
The Breakdown You Need to Know
CultureBanx reported that television’s transition to digital was a key consideration in Allen’s Entertainment Studio’s $300 million acquisition of the climate network, off of the previous owners clearance rack. The Weather Channel plans to use mixed reality technology in 80% of its programming by 2020. This isn’t the first mixed-reality video the channel has produced, earlier this year it released viral videos showing the potential dangers from a hurricanes storm surge, wildfires and even tornadoes.
Even though there are several stadiums with retractable roofs that can lock inclimate weather out during sporting events, most football games are still played outside. So weather is always a factor and may have a significant impact on a players game time strategy. In the demo video you can see meteorologist Stephanie Abrams and former Vanderbilt quarterback Jordan Rodgers using the technology to depict how rainy, windy and sleety conditions can affect plays on the turf.
Back in April when The Weather Channel partnered up with The Future group, its goal was to improve the public’s understanding of weather phenomena and how these events impact their daily lives, including watching sports. The network also uses technology from IBM, which owns the digital rights to the Weather.com brand.
Taking Media’s New Temperature
Entertainment Studios takes a formulaic approach to spurring the growth of its media properties like The Weather Channel. This is the same method Allen’s company takes with its eight other broadcast networks including Justice Central, Comedy.tv, and Cars.tv.
In 2017, Allen claimed Entertainment Studio’s investments were valued at around $1 billion. That figure is sure to have increased after the Weather Channel acquisition, which he plans to leverage to open up distribution opportunities for his other assets. At the beginning of next year the company plans to roll out another new type of technology, mixed reality weathertime lapses.
This acquisition from Comcast-subsidiary NBCUniversal, Blackstone and Bain Capital makes perfect sense, as the reality of climate change shows up in dramatic weather events. Not to mention he was able to scoop up the company at an extreme discount, since the aforementioned companies paid $3.5 billion for the media property in 2008.
The Weather Channel attracted 70 million viewers in 2017, a year where several hurricanes and wildfires captivated U.S. viewers. Scientists predict several cities could see temperature increases over three degrees Fahrenheit by 2020. A rise in climate like this will have an important impact on sea levels, hurricane severity and other natural disasters, which is sure to drive viewership. When it rains, it pours success for The Weather Channel!