Growing a Multi-Million Dollar Business with a DIY Social Strategy

One of the biggest complaints about social media marketing and advertising is lackluster ROI, or at least difficulty in accurately measuring or attributing social ROI.  While intelligently architected multi-channel digital campaigns have gotten much better at uncovering and reporting value and clear return – it often requires expert knowledge in multiple specialty areas such as […]

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To Get Companies to Take Action on Social Issues, Emphasize Morals, Not the Business Case

Shana Novak/Getty Images More employees are asking their companies and leaders to tackle important social problems. If you are an employee who wants to create social change from within your organization, what is the best approach? Conventional wisdom is clear on this one: make the business case. Convince management that addressing the issue will help […]

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Michael Flynn’s business partner to go on trial in July

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