Sol Rashidi has been appointed evp and chief data officer at Sony Music Entertainment, it was announced Monday (Nov. 5). She will be based in New York City and will report to Dennis Kooker, president, global digital business and U.S. sales.
In the newly created role, Rashidi will primarily be tasked with building and leading a global team focused on advancing Sony Music’s data strategy and capabilities at an international level. Additionally, she will develop business intelligence and technology solutions for use across the company’s labels and business units. Rashidi’s position will also see her building and overseeing predictive tools and analytics platforms to enhance Sony Music’s capabilities in artist and partner solutions, commercial strategy, marketing and AR.
“We are thrilled to have Sol leading our newly created global data strategy team,” said Kooker. “Data and analytics now play a vital role in all phases of our business, and we are committed to investing in the skill sets and technologies that enhance our leadership in this critical area. Sol’s expertise in developing data insights that shape strategic thinking and drive business solutions will allow us to further enhance our opportunities with the creative community, our business partners and fans around the world.”
Rashidi’s mentioned expertise includes prior experience at Royal Caribbean Ruise Lines, Ltd., where she worked as chief data and cognitive officer. In her time with the company, she was focused on expanding its data focus and leveraging the latest advancements in data science, machine learning, artificial intelligence, bots and cognitive services to enhance customer satisfaction. She has also previously worked at Ernst Young LLP and IBM.
“I am very excited to be joining Sony Music at a time when the music industry is undergoing a huge transformation driven by technology and data,” added Rashidi. “I look forward to working with many of the talented executives across the organization to enrich the data-centric strategies that deliver actionable insights for enhancing service to Sony Music’s artists and business partners, growing commercial opportunities, identifying talent and reaching music fans.”