Snapchat has launched a new format for its original video programming. Snap Originals are TV shows developed exclusively for the mobile app, with new 5-minute episodes released each day.
The first Snap Originals include Co-Ed, a new comedy from the Duplass Brothers; Class of Lies, a mystery thriller from one of the minds behind Riverdale; and Endless Summer, a reality series following rising stars in Laguna Beach, from Bunim/Murray, the creators of Keeping Up with the Kardashians. Three more series will launch later this month, and Snap another six have been green-lighted for production.
All the shows will include six-second, non-skippable ads, building an important new revenue source for the company. Snap Originals will feature prominently on the app’s Discover page and will also each have their own Show Portal. Users can swipe up from the show episode and access additional, related content, including interactive, AR experiences with selected scenes, lenses, filters and other entertaining ways to share the show with friends.
Snapchat already offers third-party video content under the format Shows. The company said viewer time spent on Shows has tripled since the start of this year.
Snap also announced that NBCUniversal extended its content production commitments through 2019, and Viacom has committed to creating 10 new Snap Originals. Viacom also committed to syndicating at least 500 episodes of its network’s shows to the Snapchat audience.